7 May 2015
ACON has launched a new website and visual identity as part of a range of activities throughout the year to mark the HIV and LGBTI health organisation’s 30th anniversary.
With a new tagline of ‘Here For Health’, the makeover is designed to highlight ACON’s leading role in relation to HIV prevention, HIV support and LGBTI health in NSW. The brand refresh also includes a colourful new logo that combines a cross (representing ‘here’) and a plus (representing ‘health’).
The new website reflects current trends in digital communication with streamlined content, simple navigation and new social media functionality, allowing users to engage more easily with ACON and the communities it serves. Users can also look forward to improved synergy with ACON’s other websites such as Ending HIV and Pride In Diversity.
The last major overhaul of ACON’s corporate marketing assets took place over seven years ago and ACON President Mark Orr says the current makeover was needed to better reflect ACON’s contemporary organisational identity.
“Over the past 30 years, ACON has evolved from a small but dedicated group of community members responding to the HIV crisis into a large, dynamic and multifaceted health promotion organisation that has become an essential part of NSW’s health sector.
“While we have a central focus on HIV prevention and support for gay men, over the last 15 years ACON has also become a leader in relation to LGBTI health, specialising in areas such as sexual health, mental health, alcohol and other drugs, safety and inclusion, ageing, policy, research and training.
“Today we deliver a broad range of health-related programs and activities right across NSW, and the way we engage with the people and communities we serve – including our volunteers, members and other supporters – is vital to the value they place on the information and services which ACON provides.
“Our corporate assets – our logo, visual identity and website – are an integral part of engaging people with our work and we’re confident that our new approach will allow us to paint a much more contemporary picture of what we’re here for.
“In addition to increasing community engagement, we believe our new approach will also enable us to compete more effectively in the growing field of LGBTI training and consulting, which involves helping organisations better support their LGBTI employees, clients and members.”
The brand refresh follows extensive consultation with staff, stakeholders and community representatives and was achieved at a very low cost thanks to the generous support of the Frost Collective.
Media Enquiries: Andrew Hamadanian, ACON Media and Communication Officer E: ahamadanian@acon.org.au T: (02) 9206 2044 M: 0419 555 768